The Junto Sprint

Our main goal is to maximize your company’s reach.

The test-driven process in which we’ll embark is designed to fulfill this goal in the shortest time span and using the least amount of resources. You’ll play a significant role, so we want to be sure that we can count on you.

Our three essential tools will be:

  • Flawless communication
  • Fast testing
  • The measure-everything principle

The Junto Sprint consists of the Design Process and the Development Process. At the end, we guarantee that you’ll receive a beautiful website that will automate your work and exalt the vision of your company in the most effective way possible.

Design Process

Inspired by the Google Ventures Design Sprint, the process is divided in 4 phases:

1. Understanding the Challenge

Once we arrive to a contract agreement with you, we’ll arrange a first session for customizing the process according to your needs and understanding the challenge better.

This is our to-do list:

  • Get to know the team
    We’ll assign one team to your project. It is composed by developers, designers and you. We will meet either in person or via Google Hangouts.
  • Pitching
    You pitch your product like you would to investors. This helps us identify the user, the problem, and the job they are hiring the product to do. It also helps us understand the tone to be used in the site.
  • Ask the right questions
    Why do you need to exist? Why is the world better because you're here? How fast do you want to grow? At what cost? We want to be able to transmit your business better. We want to create time pressure. We invite users for an interview at a certain date. Usually 5 days after we start.
  • We want accountability
    We’ll create a Basecamp project to keep track of the whole process and keep each other accountable. Automatically, Basecamp will send you a daily email with updates about the project.

2. The Prototype Mindset

We start building on what we learned. The goal here is to come up with at least 3 different prototypes to solve the problem.

  • Research
    • Quora
    • Wikipedia
    • Pinterest
    • Google Analytics
    • Competitor websites or projects.
    • User interviews
  • Handmade Mockups and Weighted Voting

    Our fast iterations require intense thinking and good communication.

    We’ll do at least 3 hand-made mockups. Mockups are done individually so everyone is heard and different perspectives are welcomed. Real copy text will be written in these versions in order to have a better feel of what the feature will look like.

3. Build Prototypes

  • Voting
    In Murally, we’ll vote for the parts of the mockups that we like the most. Votes are individual, avoiding design-by-committee. Also, your votes have more weight.
  • Building
    Next, we’ll make prototype versions of the ideas most voted on. This phase is focused on building the right prototypes with right amount of fidelity to generate useful test results.

    For web app prototypes, some good options are:

    • Keynote
    • Squarespace templates
    • Invision

4. Interviews and Testing

Now it’s time to run usability tests. This is what we’ll do:

We ask 3 people to view the prototypes and record their reaction, either by being in-person with them or by using their webcam. Good questions are open-ended to allow users to tell stories. We don't lead users to an expected answer.

This process helps us realize early on whether what we’re building is actually useful for the end users. Given that building something takes time and money, our goal is to make sure that what we build generates the most value.

Get your time back. Automate your work.

Our websites integrate with services you already use and love: Mailchimp, Constant Contact, Google Analytics, Mixpanel, Content Management Systems, Optimizely for A/B Testing, Google Webmaster Tools for SEO.

Work with us